11 years in advertising and digital, on the agency side and in-house: VK, 2GIS, Bitrix24, Hungry Boys, Deluxe Interactive.
About
I’ve worked on both sides of the fence: at agencies and inside big brands. I’ve launched national campaigns for VK Clips and 2GIS, packaged a VR fencing trainer, opened a coffee shop on the darknet and put VR headsets on cows, a story that made it to CNN. Now at Nativno Lab, I’m expanding the agency’s product line and building AI into the team’s workflow. I can run a project when resources are scarce, deadlines are tight and bureaucracy rules everything.
Part hedonist, part ascetic, owner of a cat named Morris.
reach of the VR-headsets-for-cows story
growth in VK Clips brand awareness after creator integrations and cross-media special projects
in average monthly 2GIS app installs after two national campaigns
growth in Boxglass Lab revenue during my time as COO
Work12
Special projects, content, AI, web and identity. Almost every card links to a live project or publication. These are the highlights; the everyday ones are too many to count :)
Cows in VR ↗
We launched a viral story at the Agro-Industrial Dairy Forum. Total campaign reach topped 450 million.
Coffee Is Not a Drug! ↗
To fight the myth that coffee is harmful, we opened an online coffee shop on the darknet. Access via Tor, payment in bitcoin, the whole deal. Four golds at the Tagline Awards 2017.
VK Clips × Alexandr Subsensus ↗
A digital artist took inspiration from the VK Clips feed and made an animated clip. Its frames became the basis of a capsule collection: 300 one-of-a-kind items in VK Store.
Milana Khametova’s rap album ↗
The first rap album for kids. Released exclusively on VK Music with support from VK Clips.
“After School” vertical lessons ↗
Offbeat lessons for the first day of school: moneyology, animegraphy, lovesophy, stunting, jokeology. After these, kids actually want to go to school.
VR fencing trainer ↗
Positioning and packaging for Fencer VR, Russia’s first VR fencing trainer, built for beginner athletes.
EARTH 2050 ↗
A turnkey portal for futurists. 35 international art and VR illustrators joined the project.
Polylog rebrand ↗
A fresh look for one of Russia’s oldest PR agencies: identity and website.
Otello party bus
Visuals for an offline activation for the Otello booking service, made together with MTM.
Otello loyalty program
3D elements for the in-app loyalty program.
What I bring to a project
Unusual challenges
I know how to stir things up when results are needed and bring the wildest ideas down to earth. I can make news out of practically nothing.
Hands-on
When needed, I’ll put together the copy, design, video or (vibe) code myself. I work in Figma and Adobe and know my way around AR/VR.
Team and AI
I build strong teams and bring AI into the workflow. For me it’s a standard working tool, #tablestakes.
Budgets and tenders
I’ve managed budgets from ₽40M and keep project P&L under control. At VK (within my unit) I set up a procurement system in six months, ran about 18 tenders and significantly expanded the contractor pool.
Experience
2014-2026Spans Agency
Brought in to sort out internal processes. I lead key projects and the editorial team, build up AI expertise, take part in tenders and keep an eye on P&L.
2GIS
Six product integrations, including a festival and street wayfinding. Two national campaigns drove +24% in average monthly app installs.
VK Clips
Brand awareness +47%, time spent +29%. Launched the Content School: 27 creators, over 1,000 pieces and 10M+ views.
Polylog
Digital for major Russian and international government events. Built an in-house video production studio.
Boxglass Lab
Russia’s first VR fencing trainer and product certification with Google. Company revenue grew 2.5×.
Hungry Boys
A viral special project and EARTH 2050 for Kaspersky. Clients: Beeline, Abbott, Suzuki, Moscow Government.
Deluxe Interactive
Built a photo community inside a special project and got a long-stalled web project to launch. Clients: Sony, MegaFon, Yota, Ahmad Tea.
Daily Profit
Built the creative department. We won 7 tenders and agency revenue tripled.